In addition to this, many other artists endorse the company, including Mike Oldfield (who has used a PRS Artist Custom 24 for studio recordings and live shows since the late 1980s), Mikael Åkerfeldt of Opeth, Paul Allender, Dave Navarro, Ted Nugent, Al Di Meola, Clint Lowery, Mark Tremonti, Steven Wilson, Orianthi and Jakko Jakszyk of King Crimson.
The company was formerly known as Gibson Guitar Corp. By the 1930s, the company was also making flattop acoustic guitars, as well as one of the first commercially available hollow-body electric guitars, used and popularized by Charlie Christian.
Holmes (of Ted Nugent's band) and Howard Leese (then with Heart), but Smith's big break came when Carlos Santana began playing the still hand-built guitars, which at the time looked like a Gibson Les Paul with a double cut-away and were made of expensive woods like curly maple.
He used the custom as a prototype to raise orders on the road worth nearly 0,000.
In 1944, Gibson was bought by Chicago Musical Instruments (CMI) which was acquired in 1969 by Panama-based conglomerate, Ecuadorian Company Limited (E. L.) that changed its name in the same year to Norlin Corporation.
Gibson sells guitars under a variety of brand names and builds one of the world's most iconic guitars, the Gibson Les Paul. Gibson was at the forefront of innovation in acoustic guitars, especially in the big band era of the 1930s; the Gibson Super 400 was widely imitated.